New Balance introduces its brand new Protection Pack of sneaker models that originally kicked off with the notable 2002R silhouette and now, the latest to join is the 57/40 in white. Similar to the model that it followed, the shoes appear to be distressed and worn-in.
It features suede overlay materials that make up the heel, the top side of the quarter panels, and toe boxes. Blue molds then make up the lower heel and the light canvas materials come in beige resting under the N logos. The midsole section is chunky and chiseled, done in a vintage yellow hue that is purposefully applied to show off a worn-in aesthetic. All of this sits atop an all-white treading foundation.
Image Credit: House of Heat
What's Driving This Trend
- Worn-in Aesthetic Sneakers
- The trend of sneakers that appear distressed and worn-in presents an opportunity for brands to market products that are unique and aesthetically pleasing to consumers.
- Protection Pack Sneaker Collections
- The creation of sneaker collections like the New Balance Protection Pack present an opportunity for brands to offer unique variations of their products and target specific audiences.
- Vintage Chunky Midsoles
- The trend of chunky, chiseled midsoles done in vintage hues presents an opportunity for brands to create products that are not only stylish but also comfortable and durable.
Who This Affects Most
- Fashion Industry
- The fashion industry can capitalize on the trend of worn-in aesthetic sneakers by creating products that cater to specific consumer preferences and styles.
- Sportswear Industry
- The sportswear industry can benefit from the creation of sneaker collections like the New Balance Protection Pack by targeting specific audiences and offering unique variations of their products.
- Footwear Industry
- The footwear industry can capitalize on the trend of vintage chunky midsoles by creating products that prioritize both style and comfort, appealing to a wider range of consumers.
