'Bike Citizens' is a mobile application that promotes cycling as a quick and convenient form of transportation. Although many consumers own a bike, most still consider cycling to be a form of recreation rather than a convenient way to travel. This mapping app aims to encourage users to choose cycling over driving whenever possible.
Bike Citizens is a mobile mapping app that shows how long it will take to bike to a specific destination. The idea is to show consumers just how little time and effort it takes to bike somewhere. As the project manager for Bike Citizens Johanna Kolb explains, "We wanted to prove that one should never underestimate the possibilities the bike offers." As a result, the app promotes cycling as a viable form of transportation.
The goal of the app is to help consumers rethink their mobility behavior by showing them that driving is not always the more convenient option.