'Bike Citizens' is a mobile application that promotes cycling as a quick and convenient form of transportation. Although many consumers own a bike, most still consider cycling to be a form of recreation rather than a convenient way to travel. This mapping app aims to encourage users to choose cycling over driving whenever possible.
Bike Citizens is a mobile mapping app that shows how long it will take to bike to a specific destination. The idea is to show consumers just how little time and effort it takes to bike somewhere. As the project manager for Bike Citizens Johanna Kolb explains, "We wanted to prove that one should never underestimate the possibilities the bike offers." As a result, the app promotes cycling as a viable form of transportation.
The goal of the app is to help consumers rethink their mobility behavior by showing them that driving is not always the more convenient option.
What Makes This Trend Stand Out
- Promoting Cycling as Transportation
- Bike Citizens encourages users to choose cycling over driving, promoting cycling as a viable form of transportation.
- Efficiency of Biking
- Bike Citizens demonstrates through mapping how little time and effort it takes to bike to a specific destination, highlighting the efficiency of biking.
- Rethinking Mobility Behavior
- The app aims to help consumers rethink their mobility behavior and consider biking as a convenient alternative to driving.
Sectors Adopting This
- Transportation
- The app promotes cycling as a form of transportation, offering opportunities for bike-sharing programs and bike-friendly infrastructure.
- Fitness and Wellness
- By promoting cycling as a convenient form of transportation, the app taps into the fitness and wellness industry, encouraging individuals to incorporate physical activity in their daily routines.
- Technology
- Bike Citizens' mobile mapping app combines technology and transportation, creating opportunities for innovation in the mobile app market for promoting alternative forms of transportation.
