Australian activist and artist Natalie Perkins recently designed a series of merit badges that promote body acceptance. In recent years, activists have drawn attention to the challenges that people experience as plus-size individuals. This campaign draws attention to these issues by encouraging people to be more accepting of different body types.
Perkins' new project is called 'Girth Guides' and it consists of a line of merit badges designed in the spirit of the Girl Scouts. These patches are designed to promote body acceptance through quirky slogans and playful cartoons. For example, one patch reads "Double Chin Grin," while another shows a pair of cartoon thighs surrounded by vibrant lighting bolts. The idea behind the patches is to foster a sense of community around the idea of body positivity.
Perkins is currently running a crowdfunding campaign to produce the powerful patches.
Why This Trend Is Growing
- Body Positive Merchandise
- The creation of body positive merchandise such as merit badges is a trend that promotes body acceptance and fosters a sense of community around the idea of body positivity
- Crowdfunding for Social Causes
- The use of crowdfunding campaigns to raise money for social causes, such as Perkins' Girth Guides, is a trend that allows individuals to support and promote causes they care about
- Empowering Plus-size Individuals
- The trend of empowering plus-size individuals through activism and awareness campaigns, such as Girth Guides, aims to draw attention to the challenges that they experience and promote body acceptance
Industries Being Reshaped
- Activism
- Activism is an industry that benefits from disruptive innovation opportunities, such as Perkins' Girth Guides, that aim to draw attention to social causes and promote awareness
- Fashion
- The fashion industry has an opportunity to be more inclusive by creating body positive merchandise, such as merit badges, that promote acceptance of different body types
- Crowdfunding
- The crowdfunding industry has an opportunity to support and promote social causes, such as body positivity, through campaigns like Perkins' Girth Guides
