It’s true what Dazed Digital’s Susie Bubble (a.k.a. Style Bubble) says, there are many designer t-shirt collabs, especially for charity—but I also agree that Project White T-Shirt is different from those prior. First of all, the creative caliber of designers accumulated is simply impressive.
Put together by creative studio Triple Major’s Ritchie Chan, Project White T-Shirt involves 31 designers. From simple adjustments to outrageous designs, check out the outcomes in the gallery above. With all proceeds going to Designers Against Aids, they are currently being showcased in L.A.
What's Driving This Trend
- Charitable Fashion
- Opportunity to disrupt traditional retail models by designing fashion collaborations with proceeds donated to a charitable organization.
- Designer Collaborations
- Innovative collaborations between designers and artists to create unique fashion items while raising funds for a cause.
- Fashion with a Cause
- Growing demand for fashion items that not only look good but also support a social or environmental cause is creating opportunities for socially responsible businesses.
Who This Affects Most
- Fashion Retail
- Potential to explore new retail models by partnering with designers and artists to create unique fashion items while benefiting charitable organizations.
- Nonprofit
- Opportunities to collaborate with the fashion industry to raise funds for various causes and to market themselves in a new light.
- Creative Industries
- Collaborations between designers and artists to create unique fashion items for charitable causes, thereby tapping into a socially responsible market.
