bubly & Project Sunshine Launch Fun Kits for Pediatric Patients
Grace Mahas — August 26, 2020 — Social Good
References: projectsunshine.org & bubly
To help bring joy and create a crucial sense of normalcy, PepsiCo’s bubly sparkling water is teaming up with Project Sunshine to give pediatric patients music-themed activity kits, appropriately titled 'bubly beats.'
These uplighting kits feature rockstar sunglasses, amped-up mic, maraca, mad libs, coloring and sticker sheets, songwriting sheets, power postcards, and colored pencils. The bubly beats kit is packaged in a bright, customizable drawstring bag so kids can "bring the band" wherever they go. In addition, fans can download free kit activities online so families can create more fun at home.
According to the bra,d since the onset of COVID-19, hospitals’ requests for kits have increased by nearly 1000%. Consumers can further support these patients by donating online through Project Sunshine.
These uplighting kits feature rockstar sunglasses, amped-up mic, maraca, mad libs, coloring and sticker sheets, songwriting sheets, power postcards, and colored pencils. The bubly beats kit is packaged in a bright, customizable drawstring bag so kids can "bring the band" wherever they go. In addition, fans can download free kit activities online so families can create more fun at home.
According to the bra,d since the onset of COVID-19, hospitals’ requests for kits have increased by nearly 1000%. Consumers can further support these patients by donating online through Project Sunshine.
Trend Themes
1. Pediatric Patient Activity Kits - Opportunity for companies to create activity kits to bring joy and normalcy to pediatric patients, particularly in hospitals.
2. Music-themed Kits - Opportunity to create music-themed activity kits for children to promote creativity and engagement, whether in health care settings or at home.
3. Donation-based Support - Opportunity for companies and communities to support pediatric patients by donating activity kits and/or funds to organizations like Project Sunshine.
Industry Implications
1. Healthcare - Hospitals and healthcare providers can utilize these kits as a way to bring joy and entertainment to pediatric patients.
2. Retail - Companies in the retail industry can create activity kits to sell to consumers, with a portion of proceeds going toward organizations like Project Sunshine.
3. Music - Music companies and artists can curate content and activities for music-themed activity kits, potentially partnering with organizations like Project Sunshine for distribution.
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