Procell is a vintage store location in New York City and it recently worked in collaboration with Nike to create its own iteration of the signature Air Force 1 sneakers. The shoes are a part of the Nike NYC Edition series and it features a ca, shorts, long sleeve shirt, hoodie, an Air Force 1, and a Blazer Low sneaker.
The ongoing collaborative project works alongside numerous local creators, including the latest Procell collaboration. The colorway highlights a blend of both Desert Ore and Muslin, adorned with a stitched tongue patch and DIY aesthetics informed with a painted logo. The all-over tan hue is contrasted by the textured muslin over the uppers to give subtle detailing to the muted piece.
Procell Works With Nike on a New Iteration of the Air Force 1s
1. Vintage-inspired Sneakers - Opportunity for brands to collaborate with vintage stores to create unique and nostalgic footwear.
2. Localized Collaborations - Collaborative projects involving local creators to bring a community-focused approach to product design.
3. DIY Aesthetics - Growing interest in sneakers with handmade, customized, and do-it-yourself elements.
1. Fashion Retail - Retailers can explore partnerships with vintage stores to release exclusive sneaker collections.
2. Footwear Manufacturing - Footwear brands can incorporate DIY aesthetics and collaborate with local artists for unique sneaker designs.
3. Streetwear Fashion - Streetwear brands can tap into the trend of localized collaborations to create limited edition sneaker releases.