Procell Works With Nike on a New Iteration of the Air Force 1s
References: nike & highsnobiety
Procell is a vintage store location in New York City and it recently worked in collaboration with Nike to create its own iteration of the signature Air Force 1 sneakers. The shoes are a part of the Nike NYC Edition series and it features a ca, shorts, long sleeve shirt, hoodie, an Air Force 1, and a Blazer Low sneaker.
The ongoing collaborative project works alongside numerous local creators, including the latest Procell collaboration. The colorway highlights a blend of both Desert Ore and Muslin, adorned with a stitched tongue patch and DIY aesthetics informed with a painted logo. The all-over tan hue is contrasted by the textured muslin over the uppers to give subtle detailing to the muted piece.
The ongoing collaborative project works alongside numerous local creators, including the latest Procell collaboration. The colorway highlights a blend of both Desert Ore and Muslin, adorned with a stitched tongue patch and DIY aesthetics informed with a painted logo. The all-over tan hue is contrasted by the textured muslin over the uppers to give subtle detailing to the muted piece.
Trend Themes
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Vintage-inspired Sneakers — Opportunity for brands to collaborate with vintage stores to create unique and nostalgic footwear.
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Localized Collaborations — Collaborative projects involving local creators to bring a community-focused approach to product design.
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DIY Aesthetics — Growing interest in sneakers with handmade, customized, and do-it-yourself elements.
Industry Implications
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Fashion Retail — Retailers can explore partnerships with vintage stores to release exclusive sneaker collections.
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Footwear Manufacturing — Footwear brands can incorporate DIY aesthetics and collaborate with local artists for unique sneaker designs.
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Streetwear Fashion — Streetwear brands can tap into the trend of localized collaborations to create limited edition sneaker releases.
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