Prizeo teams up with various celebrities to get fans to donate to their favorite charities by offering fans an exclusive opportunity to meet and experience a once-in-a-life-time hang out.
The Prizeo organization is a great example of a marketable system that fuses together something our society needs, such as charity organizations, with something our society wants, celebrity culture. In each of its charity outings, Prizeo offers fans a chance to donate various amounts of money to a cause that is dear to a celebrity’s heart. Depending on how much a fan donates, that fan will receive a corresponding amount of ballot entries into a random draw to win a celebrity hang out. The math here is simple—the more you donate the more chances you have!
Celebrities like Lady Gaga, Justin Bieber and Harry and Liam from One Direction have already offered vans sky diving outings, intimate dinners and access to studio recording sessions.
What Makes This Trend Stand Out
- Charitable Celebrity Encounters
- Offering fans a chance to donate to charity and meet their favorite celebrities through online platforms, creating a unique fundraising experience.
- Marketplace Philanthropy
- Blending marketable systems with philanthropic causes for increased donor engagement and brand awareness.
- Social Media Fundraising
- Using social media platforms to raise money for charitable organizations and give fans the chance to meet and interact with their favorite celebrities.
Sectors Adopting This
- Non-profit
- Opportunity for non-profits to partner with celebrities and online platforms to create unique fundraising experiences and increase donations.
- Entertainment
- Opportunity to use celebrity culture as a tool to promote social good and increase brand awareness.
- Technology
- Development of online platforms and tools for non-profits to engage donors and raise awareness for charitable causes.
