These adorable clay-like illustrated ads remind public transit commuters that priority seating should be given to pregnant women. The ads were created by Shanghai-based artist Shiyang He.
The ad campaign is titled ‘Stand Up For The Pregnant’ and it encourages people to do just that. It is not healthy for pregnant women to remain on their feet and with the uneasy and bumpy service provided by public transit, it makes standing even more difficult for them. The ad reads "Give up your seat to someone carrying something more important."
By placing these playful ads in transit vehicles, Shiyang He aims to aid all pregnant women. The priority seating ads will allow people to make a conscious effort to consider these women before seating themselves.