These adorable clay-like illustrated ads remind public transit commuters that priority seating should be given to pregnant women. The ads were created by Shanghai-based artist Shiyang He.
The ad campaign is titled ‘Stand Up For The Pregnant’ and it encourages people to do just that. It is not healthy for pregnant women to remain on their feet and with the uneasy and bumpy service provided by public transit, it makes standing even more difficult for them. The ad reads "Give up your seat to someone carrying something more important."
By placing these playful ads in transit vehicles, Shiyang He aims to aid all pregnant women. The priority seating ads will allow people to make a conscious effort to consider these women before seating themselves.
What Makes This Trend Stand Out
- Clay-like Illustrated Ads
- Opportunity for artists and designers to create visually engaging and memorable advertisements that resonate with viewers.
- Pregnancy Prioritization
- Potential for businesses to develop products and services that cater specifically to the needs of pregnant women, such as comfortable seating options.
- Conscious Commuting
- Opportunity for public transit companies to implement awareness campaigns that encourage commuters to prioritize the well-being of others during their journeys.
Sectors Adopting This
- Advertising
- Disruptive innovation opportunity for advertising agencies to explore innovative and creative ways to capture the attention and empathy of viewers.
- Maternity
- Opportunity for companies in the maternity industry to develop products and services that specifically address the challenges faced by pregnant women during their daily commute.
- Transportation
- Disruptive innovation opportunity for public transit companies to improve their services and provide a more comfortable and inclusive experience for pregnant women and other priority passengers.
