Princesse Tam Tam named their lingerie label after the 1935 film of the same name starring exotic star Josephine Baker. True to the label’s philosophy, their garments embody a playful, characterized and luxurious reflection of Baker’s Parisian adventures.
Model Marloes Horst makes the perfect modern pin-up girl for the Princesse Tam Lingerie Spring 2010 Collection, as she exudes a casual sexiness in all the shots. Showing off bold colors and floral prints, the blonde beauty works it for the camera in a variety of pieces.
Why This Trend Is Growing
- Playful Lingerie
- Disruptive innovation opportunity: Create a line of lingerie that reflects a playful and characterized aesthetic, similar to Princesse Tam Tam's Spring 2010 Collection.
- Bold Colors
- Disruptive innovation opportunity: Develop products or services that incorporate bold colors, drawing inspiration from Princesse Tam Tam's Spring 2010 Collection.
- Floral Prints
- Disruptive innovation opportunity: Introduce a range of products with unique floral prints, inspired by the Princesse Tam Tam Lingerie Spring 2010 Collection.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Revolutionize the fashion industry by infusing playful and characterized elements into lingerie designs, like Princesse Tam Tam's Spring 2010 Collection.
- Photography
- Disruptive innovation opportunity: Develop innovative photography techniques or services that capture the essence of casual sexiness showcased in the Princesse Tam Tam Lingerie Spring 2010 Collection.
- Printed Textiles
- Disruptive innovation opportunity: Explore new techniques and technologies to create unique floral prints on textiles, inspired by the Princesse Tam Tam Lingerie Spring 2010 Collection.
