Most metropolitan folks live in a world that's a far cry from the picturesque countryside Emma Summerton captures in 'Primitive Echoes' for Vogue Nippon. Melodie Dagault and Janete Friedrich are dressed in chic thigh-high Prada boots and retro lingerie curated by stylist Charlotte Stockdale for 'Primitive Echoes.'
After you check out the 'Primitive Echoes' editorial in Vogue Nippon, keep clicking for more countryside fashion features.
Implications - As North American society becomes more modernized, consumers now idealize rural and suburban areas as locations of escapism. Corporations looking for a cheap alternative to fantastical advertising can get similar results by setting campaigns within grassy locations that are outside highly populated areas and cities.
Why This Trend Is Growing
- Countryside Escapism
- As consumers idealize rural and suburban areas as locations of escapism, corporations can set campaigns within grassy locations outside highly populated areas.
- Rural Chic Fashion
- There is an opportunity for fashion brands to capitalize on the idealization of rural areas by creating clothing lines and campaigns that feature rural chic fashion.
- Natural Backdrops
- With the rise of countryside lifestyle shoots, there is a demand for natural backdrops in photography and video production.
Industries Being Reshaped
- Fashion
- Fashion brands have opportunities to create clothing lines and campaigns that feature rural chic fashion.
- Photography and Videography
- With the rise of countryside lifestyle shoots, there is a demand for natural backdrops in photography and video production.
- Advertising and Marketing
- Corporations can use countryside locations as a cheaper alternative to fantastical advertising, as consumers idealize rural and suburban areas as locations of escapism.
