Amazon offered military discounts for Prime subscriptions, where a total of $40 in savings were available. Discounted Prime subscriptions were offered in celebration of Veterans Day, and the savings were also offered to current members of the armed forces. Additionally, veterans who already had an Amazon Prime account could use the savings to extend their membership. However, the discount was not be offered to individuals who already have a Prime Student subscription.
With the discount, veterans can access the service at a price of $79, which is significantly cheaper than the initial price point of $119. The discount will also grant access to Prime Video and Prime Music.
Overall, the discount could entice price-sensitive veterans and active military.
Image Credit: Amazon