Periods are not glamorous, so unlike a fashionista’s shoe collection, tampons have never really been stylish.
But why shouldn’t they be? After all, we have to carry them around with us much of the time, so there is no reason why they shouldn’t look as pretty as the rest of our accessories.
Enter Moxie - whose aim is to bring a touch of girly glamour and femininity to an otherwise unfashionable time of the month via their pretty packaging and tiny, signature bow seals.
They are currently only available in Australia, New Zealand and Singapore, but their popularity will no doubt spread.