President’s Spring/Summer 2020 collection was showcased at the Pitti Uomo 96 show and the pieces are strongly inspired by surf culture. The brand's CEO and founder Guico Biondi told Highsnobiety that the label "tried to get inspired by the soul of surfing. Just waiting in the water for waves; hearing the sound of the sea. It’s just like meditation. We tried to follow this feeling with the SS20 collection."
The designs are constructed from Japanese fabrication, printed silk materials, Solbiata linen, and Loto Piana wool to deliver the most simple form of elegance. The seasonal pieces are designed to last throughout the year. Some of the standout pieces from the range include the trench coat with hand-drawn details and the sweater that features the same accents.
Surf Culture-Inspired Summer Fashion
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Ultra-Chromatic Overstated Fashion Lines
Artist-Inspired Archetypal Clothing
Fast Food-Inspired Runway Shows
Monogram Luxe Bucket Hats
Sophisticated Breezy Menswear