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Presidential Swear-Ins Infographics

In Tribute to the Presidential Inauguration 2013

— January 18, 2013 — Social Good
With Presidential Inauguration 2013 just a few days away, this infographic provides a detailed look at past inaugurations from a variety of angles.

On Monday, thousands of people will line the streets of Washington to watch President Barack Obama get sworn in for his second term as the President of the United States. While temperatures will be low, morale will be high during this glorious moment for Obama supporters. Obama's first inauguration enjoyed a star-studded audience that included names like Jay-z and Oprah.

This infographic gives an idea of how much winning the presidency costs from one term to the next. For instance, in 2004 George W. Bush beat Al Gore and spent just over $400 million. In 2008, it took three times that amount for Barack Obama to win.
Trend Themes
1. Presidential Inauguration Costs - Opportunity for disruptive innovation in campaign finance reform and cost cutting measures for political campaigns.
2. Celebrity Endorsements in Politics - Disruptive innovation opportunities for new marketing strategies using influencers and social media.
3. Historical Analysis of Presidential Inaugurations - Opportunity for disruptive innovation in data visualization and creating engaging content for historical education.
Industry Implications
1. Political Campaign and Consulting - Industry disruption through the adoption and promotion of cost-cutting measures for political campaigns.
2. Influencer Marketing - Opportunity for the influencer marketing industry to move into the political space.
3. Data Visualization - Industry disruption through the creation of engaging historical content and education.
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