Pharrell joins forces with adidas Originals once again as the duo continues to grow its ongoing Premium Basics collection for the Fall season this time around. The refreshing range highlights apparel that is high-quality and sustainably focused as well.
The collection is led by heavyweight jersey materials that come from sustainably farmed cotton -- this can be seen detailing silhouettes such as the "PW Basics Hoodie, PW Basics Tee, PW Basics Short, PW Basics Pant, PW Basics Crew and PW Basics Longsleeve Tee." Every single item comes in seven tonal options and this includes "Night Grey, Alumina, Light Grey Heather, Linen Green, Halo Blue, Almost Pink, and Almost Yellow." The seasonal Premium Basics collection is now available to shop online.
Image Credit: adidas
Key Themes Behind This Trend
- Sustainable Streetwear
- Opportunity to create more eco-friendly and high-quality apparel for the streetwear industry.
- Tonal Clothing Options
- Opportunity to offer a wider range of products with multiple color options.
- Premium Basics Collection
- Opportunity to collaborate with designers and influencers to create elevated basic clothing collections.
Where This Applies
- Apparel Industry
- Opportunity to incorporate sustainable and high-quality materials in the production of clothing.
- Fashion Industry
- Opportunity to collaborate with designers and influencers to create elevated basic clothing collections.
- Sportswear Industry
- Opportunity to expand into the streetwear market and offer more diverse clothing options for consumers.
