Many women struggle to find timeless maternity wardrobe pieces, which is where pregnancy fashion line Hatch comes in. Created by Ariane Goldman, Hatch is a collection of chic and transformative fashion for pre, post and during pregnancy.
Goldman started Hatch Collection, her second company, when she was pregnant herself and realized there was a need for pregnancy fashion that was adaptable to the various stages a woman’s body goes through. Hatch fills this need with essential pieces that can weather trends and dramatic body changes.
Two thirds of the clothing are intended to be classic and comfortable wardrobe staples that can roll over from season to season. About 30% of the line is focused on the fashion forward girl who is looking to stay ahead of the curve and with current fashion tastes.