London-based fashion house Preen is ready for next season with the Preen SS 2014 Collection already in full swing. These floral based designs are flirty fun and play on the more softer side of fashion while everyone else is trying to design the next raging shocker.
This collection features a range of what looks like simple floral designs, but there is more here than meets the eye. Making use of beautiful chevron material on the maxi designs, the hues and patterns on the clothing give off a sweet girly feeling. The line is kept in soft blues, pinks, and whites for that extra sweet edge and showcases minimal tucks, folds and draping. The Preen SS 2014 Collection is all about the detail.
When the fashion world today is a buzz with cutting edges pieces draped in studs and other embellishments, Preen brings it back to the beginning basics with their summer sweet collection.