Myota makes vegan-friendly, gluten-free Prebiotic Fibre Bars that are full of good-for-the-gut ingredients that make it easier to meet the recommended daily fibre intake of 30 grams per day. Available in varieties like Apple & Cinnamon and Peanut Butter & Chocolate, a Prebiotic Fibre Bar boasts at least 12 grams of natural, plant-based fiber (like chicory fiber, gluten-free wheat fiber, oat fibre and the Myota Fibre Blend) to provide 40% of the recommended fiber intake without artificial sweeteners or colors.
Fibermaxxing is gaining momentum as health-conscious consumers take a more intentional approach to hitting their daily fiber targets, and fiber bars are emerging as the category's answer to the protein bar boom, offering a convenient, snackable format that puts fiber front and center rather than treating it as an afterthought.
What's Driving This Trend
- Fiber-forward Snacking
- Convenient bars with high natural fiber content are reframing digestive support as an everyday snack occasion, creating space for formulations that rival protein bars in taste, function, and portability.
- Microbiome-centered Nutrition
- Gut health positioning is moving from supplements into mainstream foods, with prebiotic ingredients enabling brands to connect daily routines with measurable wellness benefits.
- Plant-based Functional Treats
- Vegan, gluten-free, and naturally sweetened snack formats are broadening the appeal of functional eating by combining indulgent flavors with clean-label digestive benefits.
Who This Affects Most
- Functional Foods
- The rise of prebiotic snack bars signals demand for food products that deliver targeted health outcomes while fitting seamlessly into familiar consumption habits.
- Health and Wellness
- Personalized nutrition goals such as daily fiber intake are expanding opportunities for brands that translate clinical recommendations into simple consumer-friendly products.
- Snack Foods
- Traditional snack categories are being reshaped by better-for-you formats that elevate fiber as a primary value proposition rather than a secondary nutritional claim.
