PREACH's West Coast Heritage Influences It's First Collection

 - Mar 20, 2018
References: preach.shop & hypebeast
Los Angeles-based fashion and lifestyle brand PREACH unveils its very first apparel collection. The label's first step towards clothing delivery looks to its own heritage for inspiration -- drawn from PREACH's West Coast roots, the capsule is full of rugged offerings. With the concept in mind, the collection reworks classic biker looks from a contemporary approach. This results in form-fitting silhouettes, including pieces such as jackets, t-shirts, vests, and other outerwear essentials. The pieces are constructed from treated and raw leather to ensure that every single item is unique.

There is close attention paid to every detail in crafting the capsule, shown through the intricate details of stud embellishments and engravings. For a more rugged aesthetic, edges of the items are ripped and there are some patchwork details for a deconstructed look. The distressed accents are found on the collared shirts and denim jackets, truly showing PREACH's commitment to even the tiniest detail.