The Prada SS11 Eyewear Lookbook displays the collection in an innovative way. Instead of sticking to the standard photographed images of models wearing fancy sunglasses, the collection has been dressed up by three creative illustrators in this series.
Each image is a remarkable piece of art, from watercolor sketches to chimera fashion moguls. The brilliant trio behind this colorful lookbook is Marcela Gutierres, Andrea Tarella and Ivo Bisignano
Implications - With photography becoming commonplace as a method for the fashion industry to market their wares, consumers have become apathetic to standard photograph lookbooks. Corporations in industries that often utilize photography may benefit from advertising campaigns which feature traditional artwork as it will set them apart from their competitors.
What Makes This Trend Stand Out
- Illustrated Fashion Lookbooks
- The use of illustrated images in fashion lookbooks creates a unique and artistic way to display collections.
- Disruptive Advertising Campaigns
- Using traditional artwork in advertising campaigns can set companies apart from their competitors and capture the attention of apathetic consumers.
- Innovative Marketing Strategies for Fashion Brands
- Fashion brands can explore new ways of marketing their products by experimenting with different styles of lookbooks and visual displays.
Sectors Adopting This
- Fashion Industry
- The use of illustrated images in fashion lookbooks can inspire other clothing brands to incorporate more traditional artwork in their marketing strategies.
- Artistic Industries
- Industries such as illustration and graphic design can benefit from collaborations with fashion brands to create innovative marketing materials.
- Photography Industry
- Photography companies may want to consider diversifying their services to incorporate traditional artwork and illustration for clients looking for unique marketing materials.
