The Prada SS11 Eyewear Lookbook Features Illustrated Images

 - Feb 10, 2011   Updated: Jun 22 2011
References: prada &
The Prada SS11 Eyewear Lookbook displays the collection in an innovative way. Instead of sticking to the standard photographed images of models wearing fancy sunglasses, the collection has been dressed up by three creative illustrators in this series.

Each image is a remarkable piece of art, from watercolor sketches to chimera fashion moguls. The brilliant trio behind this colorful lookbook is Marcela Gutierres, Andrea Tarella and Ivo Bisignano

Implications - With photography becoming commonplace as a method for the fashion industry to market their wares, consumers have become apathetic to standard photograph lookbooks. Corporations in industries that often utilize photography may benefit from advertising campaigns which feature traditional artwork as it will set them apart from their competitors.