Many know that when it comes to creativity, Prada knows best, as is exemplified by the Prada Real Fantasies F/W 2011 lookbook.
The lookbook gets unbelievably creative with a dash of surrealism and mystery as the 'Motionbook' even gets models walking on floors and ceilings. The entire concept was directed by James Lima and lensed by Phillip Meech. The new 2 minute video will keep your mind twirling for quite a while.
So if the intensely intoxicating vibe from the video did not already capture you, the pieces in the Prada Real Fantasies F/W 2011 lookbook will blow your mind. The pieces, true to Prada form, successfully mix classic elegance with streamlined, power-femme chic. Check out the video and prepare to have your world rocked.
What Makes This Trend Stand Out
- Surrealist Fashion Campaigns
- Opportunity for fashion brands to use creative concepts and surrealism for their future advertising campaigns.
- Interactive Lookbooks
- Opportunity for brands to create interactive lookbooks for their collections to captivate and engage their audience.
- Virtual Reality in Fashion
- Opportunity for fashion brands to utilize virtual reality technology to showcase their designs and create a unique shopping experience for their customers.
Sectors Adopting This
- Fashion
- Fashion brands can experiment with surrealism and interactive elements in their advertising campaigns and lookbooks to stand out in the crowded market.
- Virtual Reality
- Virtual reality companies can explore the potential of using their technology in the fashion industry for immersive shopping and brand experiences.
- Creative Industries
- Creatives can work with fashion brands to develop unique and imaginative campaign concepts that challenge traditional fashion advertising strategies.
