The Powell's By Powell's Fragrance Conjures Memories of a Used Bookshop
Michael Hemsworth — November 10, 2020 — Fashion
References: powells & geekologie
The Powell's By Powell's fragrance is a perfume option for consumers who are looking for a way to extend their love for literature to their personal care regime. The unisex fragrance is ported to have hints of violet along with wood and biblichor, which is the smell of old books that could conjure memories of used bookshops. This is likely to come as a nostalgic and soothing scent for consumers to wear on a daily basis or perhaps even as a way to enhance their meditation or relaxation regime.
The Powell's By Powell's fragrance comes in one ounce bottles at a price point of $24.99 and comes packaged in a book-like packaging that will fit in well with existing books on a shelf between uses.
The Powell's By Powell's fragrance comes in one ounce bottles at a price point of $24.99 and comes packaged in a book-like packaging that will fit in well with existing books on a shelf between uses.
Trend Themes
1. Book-scented Fragrances - The rising trend of book-scented fragrances presents an opportunity for the fragrance industry to tap into consumers' nostalgia for traditional mediums in an innovative way.
2. Multi-sensory Products - The emergence of multi-sensory products such as the Powell's By Powell's fragrance illustrates the trend of creating products that appeal to more than one sense, providing opportunities to multiple industries.
3. Nostalgia Marketing - The use of scents that evoke nostalgia for traditional bookshops creates opportunities for marketing strategies that leverage feelings of comfort and familiarity.
Industry Implications
1. Fragrance - The fragrance industry can expand products lines to include book-scented fragrances, tapping into the trend of multi-sensory products and offering unique and nostalgic scents.
2. Publishing - The publishing industry can leverage the use of scents in bookstores and in the marketing of books to enhance the experience for readers and create nostalgia-based branding campaigns.
3. Gifts and Memorabilia - The trend of book-scented fragrances is an opportunity for the gift and memorabilia industry to offer unique and nostalgic products that appeal to sentimental customers looking for meaningful gifts and keepsakes.
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