This Fairfood Powdered Oat Drink Features the Sonoco GREENCAN®
Michael Hemsworth — February 13, 2024 — Marketing
References: sonocoeurope & grocerytrader
This Fairfood powdered oat drink has been launched in the Sonoco GREENCAN® packaging solution to give it a sustainable profile when compared to other options on the market. The packaging is characterized by its recyclable paperboard construction that's made out of between 92 and 98% paperboard, and is ready to be recycled after use. The packaging, however, still maintains its structure integrity from start to finish to ensure it will meet the stringent needs of the prepackaged food industry.
Founder and Managing Director at Fairfood Amos Bucher spoke on the brands use of the Sonoco GREENCAN® for its powdered oat drink saying, "We demonstrate, through our close cooperation with Fairtrade producers, that ecological sustainability is a top priority for us. This includes packaging in addition to organic production. We chose GREENCAN® for our powdered oat drink because it is made from recycled material and it can be recycled in paper streams. It is also lightweight, resealable and therefore practical for our customers.”
Founder and Managing Director at Fairfood Amos Bucher spoke on the brands use of the Sonoco GREENCAN® for its powdered oat drink saying, "We demonstrate, through our close cooperation with Fairtrade producers, that ecological sustainability is a top priority for us. This includes packaging in addition to organic production. We chose GREENCAN® for our powdered oat drink because it is made from recycled material and it can be recycled in paper streams. It is also lightweight, resealable and therefore practical for our customers.”
Trend Themes
1. Sustainable Packaging - The Sonoco GREENCAN packaging is made from recyclable paperboard, offering a sustainable alternative for drink mix packaging.
2. Recyclable Materials - The use of between 92 and 98% paperboard in the Sonoco GREENCAN packaging presents an opportunity for industries to explore recyclable materials in their packaging solutions.
3. Organic Production - Fairfood's emphasis on ecological sustainability extends to their packaging choices, highlighting the trend of incorporating organic production values into the packaging industry.
Industry Implications
1. Beverage Packaging - The Sonoco GREENCAN packaging solution provides a disruptive innovation opportunity for the beverage industry to explore sustainable and recyclable options for their drink mix packaging.
2. Packaging Manufacturing - The use of recyclable paperboard in the Sonoco GREENCAN packaging presents an opportunity for the packaging manufacturing industry to incorporate more environmentally friendly materials into their production processes.
3. Food and Beverage - Fairfood's focus on ecological sustainability in their packaging choices highlights the opportunity for the food and beverage industry to align their values with the growing trend of sustainable and organic production.
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