Potencia Ventures Supports Initiatives Serving BoP Brazil

Formerly called Artemisia International, Potencia Ventures is an organization that supports initiatives that have the base of the pyramid as its end user or end customer. Potencia is based in Sao Paulo, Brazil, however, has taken part in other projects all over the world including West Africa, Asia and Europe.

What is interesting about their approach is that it is a specific one called the cluster strategy for emerging markets especially. That means that serving low-income communities offer different an sometimes similar opportunities and challenges for development. As is typically the case for the profiles featured on SocialBusiness.org, the overall mission here is that business is a vessel for creating positive social change.

Contact Information
Potencia Ventures website
Potencia on Facebook