'Poster Boy' in So Chic magazine features model Ned Shatzer in a color-popping array of summer fashions. Photographer GL Wood and stylist Laurent Dombrowicz are the creative team behind this editorial, using an abundance of vibrant colors and collage-style rips and tears to make these fashions pop.
I'm a big fan of collage, so the technique used to create 'Poster Boy' in So Chic really appeals to me. See more from the editorial above.
Implications - Many consumers in today's industry find products boasting natural qualities or simple characteristics very appealing. These products are much easier to relate to for they are more indicative of the realities of these consumers' lives.