'Poster Boy' in So Chic magazine features model Ned Shatzer in a color-popping array of summer fashions. Photographer GL Wood and stylist Laurent Dombrowicz are the creative team behind this editorial, using an abundance of vibrant colors and collage-style rips and tears to make these fashions pop.
I'm a big fan of collage, so the technique used to create 'Poster Boy' in So Chic really appeals to me. See more from the editorial above.
Implications - Many consumers in today's industry find products boasting natural qualities or simple characteristics very appealing. These products are much easier to relate to for they are more indicative of the realities of these consumers' lives.
Why This Trend Is Growing
- Collage-style Editing
- The use of collage-style editing in fashion editorials presents an opportunity for brands to create visually striking and unconventional marketing campaigns.
- Vibrant Colors
- The use of vibrant colors in fashion editorials allows brands to capture attention and create bold, eye-catching visuals that resonate with consumers.
- Rips and Tears
- The incorporation of collage-style rips and tears in fashion editorials offers an opportunity for brands to showcase a sense of edginess and individuality in their design and branding.
Industries Being Reshaped
- Fashion
- The fashion industry can leverage collage-style editing to create unique and high-impact marketing materials, captivating consumers with bold aesthetics.
- Advertising
- The advertising industry can embrace the use of vibrant colors and collage-style editing to create visually compelling and memorable campaigns that grab attention.
- Graphic Design
- The graphic design industry can explore the incorporation of rips and tears in their work, bringing a sense of depth and texture to digital and print designs.
