ETE is a series of portion control plates that will help people stop from overeating on a daily basis. It is easy to get out of hand, especially around the holiday season, so people will be looking for ways to stay disciplined in a more strict fashion. These portion control plates provide a visual reminder of how much to consume while also suggesting specific amounts for different food groups.
Designed by Dutch designer Annet Bruil, the portion control plates visualize the recommended size for vegetables, protein and starches such as rice or pasta. Bruil writes, "People find it difficult to estimate how many vegetables they should eat. And even if they know it should be 200 grams a day, what does that look like on a plate?" He managed to figure that out.
Why This Trend Is Growing
- Portion Control
- The trend of using portion control to reduce overeating and aid weight loss.
- Visual Aids
- The use of visual aids to help people better understand portion sizes and recommended food groups.
- At-home Wellness
- The trend of at-home wellness solutions to replace gym and health club visits.
Industries Being Reshaped
- Health and Wellness
- The health and wellness industry can take advantage of the trend by creating at-home, visual aids to help people monitor their eating habits.
- Fitness
- The fitness industry has the opportunity to create online or home workout plans that are designed to be used with portion control aids like the ETE plate to maximize weight loss.
- Food and Beverage
- The food and beverage industry can incorporate visual aids like portion control plates or apps that provide users with recommended food group proportions to increase sales of healthier, portion-controlled options.
