The Porter Magazine Summer 2014 issue features a surprisingly subdued Lady Gaga. The pop diva is usually dressed in wacky, barely-there fashions and dons crazy hairdos with big shades -- sometimes you actually wonder what she would looks sans the oddities. Porter Magazine, a subsidiary of Net-A-Porter.com, will give you a glimpse in its upcoming issue.
The publication has stripped away Gaga's usual getup and features her in a rare, but pure state. The editorial entitled 'Gaga -- The Lady' features her sitting on a stool, donning a floor-length, geisha-like robe and rocking a fringe-full hairdo of one (yes, one) solid color. She also has little to zero makeup on, but confidently gazes into the camera's lens.
This is only the second issue of Porter Magazine and it has already set the standards high for cover models: first Gisele Bundchen and now Lady Gaga -- I wonder who's next?
Why This Trend Is Growing
- Subdued Celebrity Editorials
- There is an opportunity for magazines to feature more celebrities in rare but pure states to attract more readers.
- Minimalist Fashion and Makeup
- Companies can explore minimalist fashion and makeup styles to cater to those looking for simplicity in a world where everything is over the top.
- High-end Fashion Subsidiaries
- There is an opportunity for businesses to create high-end fashion subsidiaries to cater to those looking for more exclusive and elite fashion and photography styles.
Industries Being Reshaped
- Magazine Publishing
- Magazine publishers can benefit from featuring celebrities in surprising, stripped-down editorials.
- Fashion and Beauty
- Companies in the fashion and beauty industries can explore minimalist styles to keep up with the trend featured in the editorial.
- Luxury Fashion
- Luxury fashion businesses can consider establishing high-end fashion subsidiaries to cater to the elite demographic looking for exclusive styles and photography.
