Springy Beach Editorials

Jessica Hart Stars in the Porter Magazine #3 Summer 2014 Issue

Jessica Hart has a spring in her step in the 'Throw Coats' editorial for Porter Magazine's #3 Summer 2014 issue.

Fashion editor Maya Zepinic dressed Hart in a series of tribal-inspired throw coats, worn overtop equally-as-colorful bathing suits. Each look is accessorized with strappy sandals, opulent bracelets and, in some cases, a colorful handbag. Hart's long limbs -- seriously, they appear to be longer than by entire body at its full height -- subtle tan and beachy waves complete each shot.

Photographer Chris Colls shot Harper in mid-leaps and bounds for the editorial. And who could blame her for being light-footed and joyful in these stunning looks? Never mind sarongs and loose cover-ups, throw coats are the latest in beach accessories.

Tribal-inspired Fashion
The trend of tribal-inspired fashion presents opportunities for disruptive innovation in clothing design and accessories.
Colorful Bathing Suits
The trend of colorful bathing suits opens up possibilities for disruptive innovation in swimwear design and fabric technology.
Throw Coats as Beach Accessories
The trend of using throw coats as beach accessories creates opportunities for disruptive innovation in outerwear and fashion styling for the beach.

Industries Being Reshaped

Fashion Design
The fashion design industry can leverage the tribal-inspired fashion trend to create unique collections and attract new customers.
Swimwear
The swimwear industry can explore innovative designs and technologies in order to capitalize on the trend of colorful bathing suits.
Outerwear
The outerwear industry can incorporate the trend of using throw coats as beach accessories to diversify their product offerings and appeal to beachgoers.
SCORE
2.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 30%
Activity 27%
Freshness 8%

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