Splash-Proof Speakers

The Philips Portable Sound Systems are Made Specifically for Wet Outdoor Use

Having music playing outside is a joy for many consumers, but often times many portable sound systems are not able to withstand outdoor elements. The Philips Splash-Proof portable speaker is designed to play music in any weather condition with an exterior design that is water resistant and weather-proof. This allows consumers to bring their music wirelessly with them wherever they go, without fear of damaging the speaker in damp, rainy or snowy settings.

The Philips Splash-Proof portable speakers are shaped like cylinder capsules with a camouflage print that further emphasizes the sound system's outdoor use. The speaker features a long-lasting Li-ion battery along with Bluetooth connectivity for wireless play. The device is splash-proof as well with a resistance to water should any spill or land on the device. The speaker is ideal to bring to cottages or on camping trips.

Weather-proof Sound Systems
The market for sound systems that can withstand outdoor conditions is growing, presenting an opportunity for companies to innovate and improve on current designs.
Bluetooth-enabled Speakers
Consumers are increasingly interested in portable speakers that can connect wirelessly to their devices, creating an opportunity for businesses to develop easy-to-use, high-quality Bluetooth-enabled speakers.
Fashionable Outdoor Audio Devices
As the popularity of outdoor activities increases, there is a growing trend towards aesthetically pleasing audio devices that are designed for use in the great outdoors.

Where This Applies

Consumer Electronics
Companies in the consumer electronics industry have the opportunity to create innovative new products or improve upon existing ones in response to the increasing demand for weather-proof, Bluetooth-enabled speakers.
Outdoor Retail
Retailers that specialize in outdoor products can appeal to customers' desire for fashionable, functional audio devices that are designed for use in outdoor settings.
Hospitality
Hotels and resorts can enhance the outdoor experience for guests by offering weather-proof, Bluetooth-enabled speakers that can be used around the pool or during outdoor events.
SCORE
4.2 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 65%
Activity 53%
Freshness 8%

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