Portable Picnics

Soo Kang Lee's 'Sunch' Makes Creates Lavish Lunches

High class eating is kept in the confides of expensive restaurants. Try telling that to the 'Sunch' designed by Soo Kang Lee.

The Sunch is a microwave/dishwasher-safe portable picnic. The average-sized lunch box unzips and folds out into a table for easy eating.

Soo Kang Lee's Sunch is equipped with multiple containers both big and small (one's a fold-out), as well as a plate and bowl set.

The Sunch allows you to indulge in a lavish lunch every day and soon become the party of the park.

Portable Picnics
Opportunity for creating portable picnic products that combine convenience and luxury.
Microwave/dishwasher-safe
Opportunity for developing innovative and durable kitchenware that is safe for both microwave and dishwasher use.
Multi-functional Lunch Boxes
Opportunity for designing lunch boxes that can transform into a dining table, providing a unique and convenient eating experience.

Industries Being Reshaped

Hospitality
Disruptive innovation opportunity for hospitality industry to offer high-end portable dining experiences for customers.
Kitchenware
Disruptive innovation opportunity for creating microwave and dishwasher-safe kitchenware that enhances convenience and functionality.
Outdoor Recreation
Disruptive innovation opportunity for outdoor recreation industry to provide portable and luxurious picnicking solutions for customers.
SCORE
1.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 22%
Activity 24%
Freshness 8%

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