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Annual Personal Promise Charts

This Chart Details the Most Popular New Year’s Resolutions

— January 8, 2013 — Social Good
Not surprisingly, weight loss is the most popular New Year’s resolution this year.

Every year around this time, scores of people make up something they want to do this year and promise themselves (and whoever else they tell) that they will achieve it. Around 21% of those who make these kinds of resolutions pick something to do with weight loss. They might have a certain goal in mind or just generally want to be in better shape and this is their best way to get started.

Other people try to improve their finances, whether that means tightening the belt when it comes to spending, or trying to make more money to begin with. About 46% of Americans usually make a New Year’s resolution -- did you pick a popular New Year’s resolution?
Trend Themes
1. Weight Loss - Disruptive innovation opportunity: Develop personalized and sustainable weight loss solutions that leverage technology and data analytics.
2. Financial Improvement - Disruptive innovation opportunity: Create innovative digital tools and platforms to help individuals manage their finances and achieve their financial goals.
3. Goal Setting - Disruptive innovation opportunity: Design goal-tracking applications that provide personalized insights and recommendations for users to achieve their New Year's resolutions.
Industry Implications
1. Fitness - Disruptive innovation opportunity: Integrate virtual reality and gamification elements into fitness programs to enhance user engagement and motivation.
2. Fintech - Disruptive innovation opportunity: Develop AI-powered financial planning and investment platforms that offer personalized recommendations and automate savings.
3. Mobile Applications - Disruptive innovation opportunity: Build mobile apps with intelligent algorithms that track user progress, provide personalized coaching, and foster accountability.
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