This Pop SS 2012 editorial is a stunning experimentation on art and fashion wrapped up in a world set in the future. Mostly covered in splatters of paint, the photo shoot is comprised of images that look like they belong in an art gallery.
Shot by photographer Daniel Sannwauld, the editorial features beautiful model Joan Smalls as she peeks through rainbow streaks of paint. The result is a mysterious series filled with a somewhat dark ambience that will leave you wanting more. The rest of the Pop SS 2012 shoot includes modern looks like dresses made with transculent and reflective materials styled by Tamara Rothstein.
Take a look at the Pop SS 2012 photo shoot to see what may lie ahead for the future of the fashion world.
Why This Trend Is Growing
- Experimental Fashion Photography
- Disruptive innovation opportunity: Incorporating unconventional elements, such as paint splatters, into fashion photo shoots to create visually captivating images.
- Artistic Fashion Editorials
- Disruptive innovation opportunity: Blurring the lines between fashion and art by creating editorial spreads that resemble works of art, attracting a wider audience.
- Future-inspired Fashion
- Disruptive innovation opportunity: Pushing the boundaries of fashion by incorporating futuristic elements and materials, creating unique and visually striking designs.
Industries Being Reshaped
- Fashion Photography
- Disruptive innovation opportunity: Developing new techniques and styles to capture the attention of viewers and differentiate from traditional fashion photography.
- Fashion
- Disruptive innovation opportunity: Embracing unconventional and artistic concepts in fashion design, appealing to a niche market of individuals seeking unique and expressive clothing.
- Art Galleries
- Disruptive innovation opportunity: Collaborating with fashion brands and photographers to showcase fashion editorial spreads as art installations, attracting a diverse range of visitors.
