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Floral-Framed Fashion

ELLE France's 'Pop of the Gold' Editorial is Playfully '90s

— December 1, 2011 — Fashion
The 'Pop of the Gold' editorial is funky at its finest. From colorful floral frames to fun '90s references, this photoshoot will have people wishing they were entering the spring season instead of winter. Even model Amber Anderson is embracing the happy-go-lucky vibe of this photoshoot.

Shot by Simon Burstall for ELLE France's November 25, 2011 issue the Pop of the Gold magazine editorial is definitely unlike anything out in publications right now. Styled by Elissa Cannelle Castelbou and Elisabeth Akessoul, Anderson is seen rocking designs from fashion houses such as Sonia Rykiel, D&G, Stella McCartney and Givency.

The Pop of the Gold magazine editorial shows that carefree '90s style is still very much alive even though the fashion industry is mostly turned toward the '20s and '60s right now.
Trend Themes
1. Floral-framed Fashion - Opportunity for fashion brands to incorporate colorful floral frames and playfully '90s references in their products to appeal to customers looking for a carefree style.
2. Nostalgic Fashion - Disruptive innovation opportunity for brands to tap into the nostalgia of the '90s and create designs that emulate the carefree spirit of that decade.
3. '90s Revival - Disruptive innovation opportunity for fashion brands to revive the '90s style with modern twists and bring it back to the forefront of the industry.
Industry Implications
1. Fashion Industry - Fashion brands can incorporate colorful floral frames and carefree '90s references in their designs to cater to customers seeking a nostalgic and playful style.
2. Photography Industry - Photographers can experiment with incorporating playful elements of the '90s in their photoshoots to appeal to clients looking for fun and carefree visuals.
3. Entertainment Industry - Opportunity for TV shows and movies to feature fashion styles from the '90s and create a nostalgic experience for viewers who lived through that decade or appreciate the aesthetics of that era.
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