Popcorn Scented Mobile Accessories

The Pop Dongle Emits Popcorn Smell as You Play on Your Phone

For those obsessed with popcorn, there is a new app designed just for you; the ‘Pop Dongle’ mobile phone accessory will emit the scent of buttery popcorn while you play on a mobile app.

Popcorn company Pop Secret developed this technology in conjunction with the company’s mobile game Poptopia. The intention is that you plug in Pop Dongle into the audio outlet of your smartphone as you play Poptopia. In the game, as you swipe the butter on the screen with your finger, the Pop Dongle releases the scent of freshly popped popcorn. The game is free and extremely addictive and may even make you drool a little.

Scented Mobile Accessories
Opportunity to leverage scent technology in mobile phone accessories to enhance user experience.
Multi-sensory Gaming
Emerging trend of incorporating scent into interactive gaming for a more immersive experience.
Food-inspired Mobile Gaming
Growing trend of creating mobile games that incorporate food-related elements to engage users.

Sectors Adopting This

Mobile Accessories
Potential for mobile accessory companies to create and market scented products for enhanced user experience.
Gaming
Disruption opportunity for game developers to incorporate scent technology into their gaming experiences.
Food and Beverage
Opportunity for food and beverage brands to collaborate with mobile game developers to create interactive experiences that promote their products.
SCORE
0.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 3%
Activity 16%
Freshness 8%

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