Jason Freeny, an American artist who's widely renowned for his pop art sculptures that reimagine classic cartoon figures and much more, has released a tutorial that highlights his creation process.
Freeny shared a teaser of the video through his Instagram account, telling fans "After the many, many requests for tutorials over the years, I finally put together a full length, start to finish, every single step of my process, video. If you're the kind of person that enjoys 45 minutes of sculpting, wet sanding and airbrushing tips... grab a chair."
The in-depth tutorial shows how Freeny crafts his 'Plunger Monsters,' breaking the process down into three key steps: sculpting, wet sanding, and air brushing. Through the helpful DIY guide, Freeny helps to prepare those who are looking to take up toy sculpting but aren't entirely sure how to get started.
Image Credit: Jason Freeny
What Makes This Trend Stand Out
- Toy Sculpting
- There is an opportunity for businesses to create online tutorials that break down toy sculpting and its process.
- DIY Art Guides
- There is an opportunity for businesses to create how-to videos for popular art styles.
- Pop Art Sculptures
- There is an opportunity for businesses to create more innovative and off-beat pop art inspired sculptures.
Sectors Adopting This
- Art & Craft Stores
- Art and craft stores can reach a wider audience by selling DIY pop art guides and tutorials.
- E-commerce Platforms
- E-commerce platforms can broaden their niche by offering specialized workshops and online courses for artistic crafts.
- Toy Manufacturing
- Toy manufacturers can take advantage of the toy sculpting trend by creating art-inspired sculpting kits and sets.
