The researchers at Pong have invented an iPhone case that blocks 60% of the radiation emitted from the phone, and the marketing team at Pong has decided to use fearmongering and quick math to sell the new invention.
For every 1% of cell phone radiation the new cover blocks from your precious brain, you just pay $1. So if I give you $100, you can develop a radiation-free Pong iPhone case?
The chance of developing brain cancer from an iPhone is slimmer than an—ugh, gotta use it—iPod. However, if you feel compelled to get a Pong iPhone case to thwart cancer, I suppose you can keep eating McDonald’s and smoking Marlboros.
What Makes This Trend Stand Out
- Radiation-blocking Phone Cases
- Opportunity for the development of phone cases that block harmful radiation and offer health benefits.
- Fearmongering Marketing Techniques
- Potential for using fear and quick math to sell innovative products and solutions.
- Health-conscious Phone Accessories
- Increasing demand for phone accessories that promote health and well-being.
Sectors Adopting This
- Smartphone Accessories
- Disruptive innovation opportunity for companies in the smartphone accessories industry to create radiation-blocking phone cases.
- Marketing and Advertising
- Opportunity for marketing professionals to explore fear-based advertising techniques to promote innovative products.
- Health and Wellness
- Rise in demand for health-conscious products presents an opportunity for companies in the health and wellness industry to develop phone cases with health benefits.
