Nike introduces a new tonal iteration to detail the signature Air Jordan 1 Low SE sneaker model with the unveiling of the Pomegranate colorway. The bright red details are seen paneling throughout the shoes with glossy coats applied with leather overlays and a notably oversized Swoosh on the lateral side of the shoe to create a jelly-like style.
The low-top design sits on top of a matte red base foundation made from leather before it is detailed with glossy tones. The shoes continue with the perforated toe cap and the outer heel with the raised jelly branding detail on top of the side panel. A touch of contrast continues at the stacked white midsole foundation and is rounded out with a red outsole.
Image Credit: Nike
What's Driving This Trend
- Tonal Sneaker Colorways
- As seen in Nike's Air Jordan 1 Low SE in the Pomegranate colorway, there is an opportunity for brands to release tonal sneaker colorways that showcase bold and bright hues.
- Oversized Branding
- With the notably oversized Swoosh on the lateral side of the shoe, there is an opportunity for brands to experiment with larger branding elements on their products.
- Jelly-like Style
- Nike's use of glossy coats and leather overlays to create a jelly-like style on the Air Jordan 1 Low SE in the Pomegranate colorway represents an opportunity for brands to experiment with playful and whimsical design elements.
Who This Affects Most
- Athletic Footwear
- The release of Nike's Air Jordan 1 Low SE in the Pomegranate colorway highlights an opportunity for athletic footwear brands to create bold and colorful designs for their products.
- Fashion
- The use of glossy coats and leather overlays to create a jelly-like style on the Air Jordan 1 Low SE in the Pomegranate colorway showcases an opportunity for innovative design in the fashion industry.
- Brand Marketing
- The oversized Swoosh on the Air Jordan 1 Low SE in the Pomegranate colorway represents an opportunity for brands to experiment with maximalist branding elements in their marketing strategies.
