Eyewear brand A BETTER FEELING prepares for the sunny seasons among us with the newest silhouette -- the POLLUX sunglasses. The unisex design takes a contemporary design language for the season and follows up on the label's ongoing charitable initiative in light of the COVID-19 outbreak, where the brand donated 500 pairs of medical goggles.
The POLLUX sunglasses are a perfect blend of traditional and modern design. It is constructed from polished stainless steel materials to give it an industrial aesthetics. The shape adds a touch of retro elements and with the steel incorporation, the glasses look like it boasts a metal finish. The edges are squared off and the lens are black coated with AR for full protection from UV rays.
Image Credit: A BETTER FEELING
What's Driving This Trend
- Unisex Sunglasses
- Opportunity for brands to create inclusive and versatile eyewear options that cater to all genders.
- Charitable Initiatives
- Potential for businesses to integrate social responsibility into their brand identity and support causes during global crises like COVID-19.
- Industrial Aesthetics
- Room for innovative designs that incorporate polished stainless steel materials to give products a sleek and modern look.
Who This Affects Most
- Eyewear
- Scope for eyewear brands to explore unisex designs that resonate with diverse consumer preferences and styles.
- Fashion
- Opportunity for fashion brands to align their products with charitable initiatives to enhance brand image and connect with socially conscious consumers.
- Manufacturing
- Potential for manufacturers to experiment with materials like polished stainless steel to create visually appealing and durable products across various industries.
