The upcoming -- and much ballyhooed -- USA presidential election on November 4 has many people showing their allegiance to their preferred candidate in many novel ways which include customizing their bikes with LED spokes.
One particular individual adapted existing, DIY technology "to turn his wheels, literally into fully illuminated, customized displays that feature the Democratic candidate's logo and name," according to AnimalNewYork.com. "The faster the wheel spins, the better the image looks."
Implications - The youth market has been more involved in politics due to the influences of media outlets. Due to this inclusion of the younger demographic, businesses can profit by providing products that appeal to them while using this new venture of youth and politics to profit.