Ikea is going green in Denmark with a new program that loans bikes with trailers to customers to take home their purchases. The bikes are built in the classic Ikea design and sturdy enough to handle a good load.
There's no charge, but the store requires a small deposit.
After Ikea discovered that 20% of their customers rode a bike to the store -- even though most live outside the city center -- they were inspired to try the program. Of course, the bright blue and gold brands the bikes as Ikea, even if the logo is obscured.