The Polaroid x Altru collection is laid-back and retro, giving a subtle high five to the old-school process of photography. Polaroid is celebrating its 75th birthday, and has teamed up with the iconic tee shirt brand to memorialize the event.
The series features vintage-inspired looks. With a simple and bright color palette, the vibe is youthful and carefree. The majority of the looks are stamped with the Polaroid logo, including the nine gradient color block. Other looks include detailed graphics of the camera itself. Memorable illustrations include the tee reading 'Made in Polaroid,' and the pencil stenciled image of a woman taking a shot of a rainbow.
California-based company Altru has developed an international following for its use of iconic imagery and witty designs.