These 7-Eleven Japan Poke Ball snacks have been shown off as a new food item for avid Pokémon fans to pick up when looking to satiate their hunger in a decidedly fun manner.
The onigiri snacks come in three options to choose from, which are each modeled after a different style of Poke Ball. This includes a traditional Poke Ball an Ultra Ball and a Great Ball. The standard Poke Ball is crafted with pepper rice, a teriyaki sausage patty and garlic mayo, while the Great Ball has chicken rice with mushrooms wrapped in omelette rice and the Ultra Ball has rice, tonkatsu, pieces of hard-boiled eggs and ramen broth.
The 7-Eleven Japan Poke Ball snacks are arriving at participating locations in Japan on November 18, 2022 and will priced under $1.50 each.
Image Credit: 7-Eleven
What Makes This Trend Stand Out
- Anime-inspired Snacks
- Opportunities to create a line of snacks inspired by popular anime themes could be developed for a global market.
- Nostalgic Food Packaging
- There may be an opportunity to experiment with designing more food products with nostalgic themes to appeal to customers' emotions.
- Interactive Digital Food Platforms
- Digital platforms that engage customers, with interactive features, can be designed to supplement food sales and generate more revenue for the business.
Sectors Adopting This
- Food and Snack Industry
- Opportunities exist for both established and innovative companies to introduce new food products targeting consumers who associate food with entertainment.
- Anime and Manga Industry
- Partnerships between food companies and anime/manga intellectual property owners could lead to exciting marketing campaigns and product integrations.
- Retail Industry
- Retail businesses could leverage consumers' nostalgia for gaming and anime characters to drive sales and engagement by crafting unique in-store experiences or limited edition merchandise.
