Poi dancing originated in New Zealand as a traditional Maori dance, but it has inspired a fire dancing craze the world over. It's absolutely beautiful and it's a great workout too. Along with Poi, fire dancing comes spinning and staffing -- it's all incredible and beautiful and definitely a lot of fun.
Implications - People are always looking to add as much excitement to their lives as possible and some are combining this with the mainstream fitness and health movement that has taken over. Businesses that appeal to energetic lifestyles will increase their consumer base and differentiate themselves from their competition by adding edge to their products just as this workout has added fire.