The Philips 'Senseo' pod coffee maker is designed with a revolutionary boiler system that will produce a hotter first cup in comparison to other units on the market.
Pod coffee machines have become the norm yet are often panned by coffee connoisseurs for their inability to produce a piping hot cup of joe. The Philips 'Senseo' looks to change this by supercharging the unit's capabilities and making it suitable for one or two cups at a time.
The Philips 'Senseo' pod coffee maker is the result of a collaboration between the two brands that took over seven years of research and development to create. This promises to provide consumers with exceptional quality coffee that won't leave them heading for the microwave for a warm up.
What's Driving This Trend
- Hotter Pod Coffee
- The trend towards hotter pod coffee machines that appeal to coffee connoisseurs presents opportunities for disruptive innovation in the coffee appliance industry.
- Single or Double Serving Capabilities
- There is a trend towards pod coffee machines that cater to one or two people at a time, creating opportunities for new product development in the coffee appliance industry.
- Collaborations for Market Dominance
- The trend towards successful collaboration between brands like Philips and Senseo adds opportunities for disruptive innovation to occur in the coffee appliance marketplace.
Who This Affects Most
- Small Appliance Manufacturing
- The trend towards pod coffee machines that produce a hotter first cup presents opportunities for innovation and growth within the small appliance manufacturing industry.
- Specialty Coffee
- The trend towards hotter pod coffee machines that appeal to coffee connoisseurs presents opportunities for disruption within the specialty coffee industry.
- Brand Partnerships
- The trend towards successful collaboration between brands like Philips and Senseo presents opportunities for innovation and market growth in the area of brand partnerships in the coffee appliance industry.
