Down jackets are the tried and true option for winter apparel but lose their resilience in the face of moisture or dampness, which is something the POC Loft Parka is intended to help combat against with alternative materials. The winter jacket highlights its advanced multilayer construction that includes a synthetic padding achieved with loose fibers that give the illusion of down filling with the capabilities of man-made materials. This promises to deliver impressive warm retention even in the face of wetness, dampness or moisture where down simply would not be able to keep up.
The POC Loft Parka is finished with a DWR-treated nylon exterior and is perfect for use on the slopes thanks to its helmet-friendly hood, ski pass pocket and more.
Key Themes Behind This Trend
- Moisture-resistant Clothing
- There is an opportunity for clothing companies to utilize innovative materials to create comfortable, warm clothing that is resistant to moisture and can be worn even in damp weather conditions.
- Alternative Winter Apparel
- There is an opportunity to explore alternative materials for winter apparel that can retain warmth and keep wearers comfortable even when wet or damp.
- Multilayer Construction Apparel
- Multilayer construction apparel could take over the traditional winter apparel market, as it offers more advanced protection, warmth, and comfort against the elements.
Where This Applies
- Outdoor Clothing
- Companies within the outdoor clothing industry can explore innovative materials to develop moisture-resistant clothing for their customers.
- Ski Apparel
- Ski apparel manufacturers could benefit from incorporating moisture-resistant materials in their products, such as coats and gloves, for improved comfort and warmth for skiers and snowboarders.
- Winter Sports Equipment
- Winter sports equipment manufacturers could expand into creating moisture-resistant, multilayer jackets for their customers, providing them with enhanced warmth and comfort while indulging in winter sports.
