Based on the success of its Plum Plump Hyaluronic Cream, fruit-forward skincare brand Glow Recipe is introducing an all-new product, the Plum Plump Gloss Balm. This everyday lip treatment applies the hero ingredients from the customer-favorite cream to the lips, namely hydrating plum extracts and hyaluronic acid. Glow Recipe co-founder and co-CEO Sarah Lee told TZR, "we knew that a lip treatment with the same ingredient story would be an amazing addition to not only treat parched lips, but to provide a top coat, gloss-like finish as well.”
This plumping lip treatment offers all the benefits of a moisturizing cream—without being too heavy—plus the high shine of a gloss. This animal-free formula features a plant-derived alternative to lanolin, which acts as an emollient in the vegan balm.
Why This Trend Is Growing
- Fruit-infused Lip Balms
- Opportunity for other skincare companies to expand their product line with fruit-based lip treatments.
- Hyaluronic Acid in Everyday Products
- Disruptive innovation opportunity for cosmetic companies to add hyaluronic acid to everyday products such as lip balms and moisturizers.
- Vegan Skincare Products
- Opportunity for the cosmetic industry to cater to the growing demand for vegan skincare products.
Industries Being Reshaped
- Cosmetics
- Cosmetic companies can explore the benefits of incorporating fruit extracts and hyaluronic acid into their products for better skincare results.
- Vegan Beauty Products
- The vegan beauty industry can expand its selection of lip balms and treatments with plant-derived alternatives to traditional ingredients.
- Natural Skincare Products
- Natural skincare brands can develop more lip balms with fruit extracts that provide hydration and plumping effects.
