The PLNDR 'Spool and Thread' lookbook showcases the company's featured denim pieces with ease and style. The models are top indie names in street fashion, including the Editor in Chief of Vibe, Jermaine Hall, Nick Schonberger, as well as the Style and Fashion Directors of FashionIndie.com. The ensembles are intellectualual with street-edge, celebrating the versatility of denim. The site says, "Denim is an incredible equalizer: anyone can wear it, and you can dress it up or bring it down. It’s the one thing that brings everyone together.”
PLNDR is a members-only online boutique. The company team purchases the best of street gear, creating a curation of the freshest styles. The boutique then releases the apparel to members at up to 80% off. The site describes the operation as legal theft. The directors promise to "keep you excited and fresh for much less."