The Please! Magazine #13 issue exhibits an assortment of 1950s apparel. The decade has long been a go-to in the fashion and broadcast industries, brandishing high-rise a-line skirts and floral dresses in popular shows like Mad Men. The looks have been similarly popular off screen, in large part due to a certain coy charm.
Italian model Caterina Ravaglia is featured in this Please! Magazine editorial. Her appearances in Grey Magazine, Self Service and i-D Magazine coincide with her mastery of the retro Mari Sarai set here, aligning herself with the decade's particular brand of female modesty. Below-the-knee hemlines are seen almost entirely throughout, and where they are not present, thick opaque tights do an excellent job of hiding Ravaglia's skin.
Why This Trend Is Growing
- Retro Fashion
- Opportunity for fashion brands to capitalize on the resurgence of 1950s style.
- Coy Charm
- Opportunity for beauty brands to create products that cater to the alluring and demure aesthetic of the 1950s.
- Modest Fashion
- Opportunity for designers to cater to the growing demand for below-the-knee hemlines and modest clothing options.
Industries Being Reshaped
- Fashion
- Fashion brands can tap into the retro fashion trend and offer 1950s-inspired clothing collections.
- Beauty
- Beauty brands can develop makeup and skincare products that evoke the coy charm and femininity of the 1950s.
- Design
- Designers can create modest fashion lines for those seeking to embrace the classic and demure style of the 1950s.
