The Plaza Uomo Eric Broms editorials displays a variety of action shots via the work of the posh photographer. Models Aaron Gatward and Jacob Coupe appeared in the interactive set which included a live custom made production, making it appear as if the chic menswear pieces were being created on set.
Customized, bespoke elements abound this series through measuring tape, clothing racks and sketches. Both Gatward and Coupe partook in the faux fitting production via patterned two-piece suits, thin neck ties and thick outerwear pieces.
Given the traditional themes present in this Plaza Uomo photoshoot, it follows that the apparel included classic elements. This was made readily apparent via tweed fabrics, layered looks and plaid designs.
Key Themes Behind This Trend
- Action Shots in Editorials
- Opportunity for photographers and fashion brands to create dynamic and engaging editorial content that showcases clothing in action.
- Live Customized Production
- Opportunity for fashion brands to incorporate live production elements into photoshoots, creating a sense of bespoke craftsmanship.
- Traditional Themes in Apparel
- Opportunity for fashion designers to incorporate classic elements and traditional fabrics into their collections, appealing to consumers seeking timeless styles.
Where This Applies
- Photography
- Disruptive innovation opportunity for photographers to experiment with action shots and incorporate live production elements into their work.
- Fashion
- Opportunity for fashion brands to create bespoke imagery and incorporate traditional elements into their designs, appealing to a wide range of consumers.
- Textile and Apparel
- Opportunity for textile and apparel companies to explore innovative ways of incorporating traditional fabrics and classic designs into their products.
