The new Playstation MoveMen commercials stsrs PS3’s mascots as two dressed up gamers in tight body suits with big faceless light bulb heads. Creepy.
What is even more creepy is that the commercial warns you “to join the movement” or they will stalk you on Facebook to find out what you’re doing and appear at your house to force their gaming controllers in your hands while you’re contently partying with your friends. Be careful gamers: Playstation is watching you.
What's Driving This Trend
- Interactive Advertisements
- Opportunity for companies to create ads that actively engage with consumers through personalized experiences.
- Virtual Influencers
- Emerging trend of using virtual avatars as brand ambassadors to connect with consumers and create unique marketing campaigns.
- Surveillance Marketing
- Opportunity for businesses to leverage consumer data and surveillance technologies to deliver targeted ads and personalized experiences.
Who This Affects Most
- Gaming Industry
- Disruptive innovation opportunity in the gaming industry to create immersive and interactive advertising campaigns.
- Marketing Industry
- Opportunity for marketers to explore the use of virtual influencers and surveillance marketing to reach and engage with target audiences.
- Social Media Industry
- Opportunity for social media platforms to leverage user data and develop innovative advertising solutions based on surveillance marketing principles.
